Comme des Garçons, Launched by visionary designer Rei Kawakubo in 1969, has developed from a little Tokyo atelier into The most influential vogue residences on the planet. Its worldwide accomplishment was not developed by means of standard promoting or mainstream tendencies, but by way of a bold philosophy: obstacle the norm, split conventions, and Allow originality communicate louder than recognition. This unconventional method turned the inspiration for CDG’s around the world expansion.
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CDG gained Worldwide notice by presenting clothes that turned down traditional Tips of natural beauty. Kawakubo’s deconstructed silhouettes, asymmetrical tailoring, and avant-garde concepts captured the fascination of worldwide fashion editors and prospective buyers early in the 1980s.
This world wide visibility strengthened the CDG Hoodie identify and attracted loyal consumers from just about every corner of the planet.
The 1995 "Rest" assortment consisted of striped pajamas "bearing prints of identification figures and marks of military services boot prints".[30] Contemporaneous media coverage juxtaposed photos of the collection with photographs taken at Auschwitz focus camp, as well as controversy received international coverage.
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Comme des Garçons for H&M tuxedo jacket, 2009 The label was commenced in Tokyo by Rei Kawakubo in 1969 and recognized as a firm in 1973. The model's title was motivated by Françoise Hardy's 1962 tune "Tous les garçons et les filles", specifically from the line "Comme les garçons et les filles de mon âge" ("like the girls and boys my age").
The 2006 autumn/Wintertime assortment handled the idea from the persona,[fifteen] the alternative ways to current a single's self to the planet. Fusing tailored menswear with feminine features for instance corsets and flower printed gown fabrics, Persona was An additional selection that merged the feminine Together with the masculine.
CDG developed a powerful distribution procedure by inserting its goods in major luxurious merchants like Dover Avenue Industry, SSENSE, Farfetch, Barneys, and international boutiques. This gave the model access to elite prospects globally even though preserving its artistic integrity.
In 2017, the corporate launched a different fragrance, Concrete, and marked its launch during the US using Comme Des Garcons a meal curated through the artist and chef, Laila Gohar.
Each keep was designed as a creative House, improving CDG Hoodie's standing for innovation and supplying purchasers an immersive retail expertise.
While using the rise of internet shopping, CDG expanded its access by providing collections by way of Formal and partnered e-commerce platforms. Social media and trend communities aided distribute the brand’s identity, generating parts like the Perform Heart tees and Converse sneakers viral around the globe.
The CDG x Converse Chuck Taylor became Just about the most identified sneaker collaborations on the globe, helping CDG attain worldwide mainstream visibility even though keeping legitimate to its edgy creative imagination.
Comme des Garçons’ runway shows in Paris are legendary. Kawakubo’s theatrical presentations, often much more like art installations than style exhibits earned throughout the world media coverage, reinforcing the brand's track record for groundbreaking creativity.
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The company also provides a line of agendered fragrances, the vast majority of that happen to be unconventional on this planet of perfume and aligned With all the styles of its clothes.[6]